CoppaFeel!
CoppaFeel! educates and reminds every young person in the UK that checking their boobs isn’t only fun, it could save their life.
Seeing the positive impact of digital learning to promote the charity, build brand awareness and deliver their message to a wider audience, CoppaFeel! invested in the design and development of ‘CoppaCollege’ specifically to support volunteers, Health Professionals, Teachers and the public as a whole.
Our approach
Working with a bold brand like CoppaFeel!, it was essential to reflect their positivity and values throughout. Each component needed to engage their target audience and match the fun, friendly and approachable tone of the organisation.
With the core content being developed using Adapt for mobile responsive output, we integrated vibrant photography, custom graphics, interactive activities, downloadable resources and embedded video content.
The goal? – To encourage people to become breast aware, regularly check themselves and increase the chance of detecting breast cancer early!
