The dream team behind your next learning adventure

We’re back – bolder, brighter, and bringing serious learning energy to the CIPD Festival of Work 2025!

This June (11th and 12th, London Excel), Eggu will be setting up camp at our (Love, not) H8 stand.

Our top pros will be talking all things digital learning, design magic, and making change happen — the Eggu way.

Why not secure your FREE ticket and come and say hi?

To get you warmed up, here’s a quick intro to two of our Eggu soldiers who will be standing to attention:

The wizard behind the visuals

  • Creates brand vibes that pop
  • Animates stories with flow and flair
  • Masters every motion and mood
  • Designs with meaning (and magic)

Superpowers

  • Graphic design genius
  • Animation wizardry
  • Branding brilliance
  • Video storytelling craft

Loves

  • Glastonbury
  • Vinyl
  • Wes Anderson
Mark Baldwin - Creative Director at Eggu

The powerhouse behind the magic

  • Crafts words that sparkle
  • Turns ideas into sticky stories
  • Orchestrates chaos into clarity
  • Designs unforgettable journeys
  • Delivers VIP vibes for every client

Superpowers

  • Copywriting charisma
  • Instructional design instinct
  • Client whisperer
  • Project-wrangling queen

Loves

  • Dungarees
  • Brighton
  • Ice baths
Kat Baldwin - Managing Director at Eggu
Eggu team

Come find us

We’ll be right by the entrance, so you literally can’t miss us!

But if your internal sat nav needs a reboot, no worries — just check out our handy map for the easiest route to our (Love, not) H8 stand.

Eggu Festival of Work Map

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Our ‘Must Sees’ at Festival of Work 2025

Dust off your wellies and don your flower crowns – CIPD’s Festival of Work is coming back to London Excel on 11th and 12th June.

We’ll be camped out on the festival floor at our (Love, not) H8 stand – and are thrilled to be involved again! Join us for two jam-packed days of inspiration, innovation, and all the good vibes.

Not secured your FREE ticket yet? – Sign up to grab your visitor wristband

In addition to swinging by the Eggu crew, there’s so much to get excited about at this year’s Festival of Work! We’ve handpicked a few of our must-see highlights from both days of the exhibition. And trust us, you’ll want to add these to your list. It’s shaping up to be an unmissable couple of days!

Festival of Work stage

Day 1: Wednesday 11th June

13:40 – 14:10

Stage: Learning & Development (Case study)

Closing the knowing vs. doing gap – gamified learning, AI, and impact data to enhance performance at B&Q

15:55 – 16:25

Stage: Learning & Development (Case study)

Diverse, disparate, global – How Avon are empowering their 1.7 million reps to make an impact

16:35 – 17:25

Stage: Workplace Transformation

Inside the mind of a Taskmaster: Alex Horne

The creative genius behind the hit show Taskmaster, Alex Horne, will be discussing the lessons learned from turning a festival idea into an international sensation.

He’ll also be leading an exclusive on-stage Taskmaster challenge for all Festival of Work visitors.

Think you’ve got what it takes?

Day 2: Thursday 12th June

13:10 – 13:40

Stage: Wellbeing (Panel discussion)

How do we manage work life balance and productivity, while tackling the burnout problem?

14:40 – 15:10

Stage: Wellbeing (Panel discussion)

Thriving at work – understanding and supporting mental health for all employees, including people professionals

15:35 – 16:30

Stage: Workplace Transformation

Breaking barriers: a fireside chat with Alex Scott MBE

One of the best known figures in women’s football – former Arsenal captain and England defender Alex Scott MBE – will be joining us at this year’s Festival of Work.

Now pundit and presenter for BBC and Sky, she’ll be promoting achievements on the pitch as well as in the classroom.

What would you love to ask Alex if you had the chance?

See you there…

Quick grab your ticket now – You’d H8 to miss it!

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Why a branded elearning template is your secret weapon

Struggling to make your elearning stand out in a sea of sameness?

Your brand deserves more than off-the-shelf content.

One of Eggu’s biggest superpowers is creating bespoke, fully branded elearning templates that don’t just look great, but feel unmistakably you.

We align every visual, tone, and interaction with your identity, so learners instantly feel the difference.

This process takes time, care, and real expertise to dive deep into your brand, culture, values and ethos.

Typically, this forms a large part of your first digital learning project with us.

Once created, a branded digital learning template means:

  • Faster creation of future modules
  • Reduced development costs for new commissions
  • Consistent and familiar learner experience across your learning portfolio
  • Stronger brand recognition and engagement internally

But here’s the exciting bit…

At this year’s CIPD Festival of Work (11th and 12th June 2025, London Excel), we’re offering this service FREE to anyone who visits our (Love, not) H8 stand and signs up for their first bespoke elearning project with us!

Locksmith bespoke elearning

Want to secure this one-off discount?

No matter the subject, come chat with us about bringing your learning to life — the Eggu way.

Let’s build something unforgettable together. But hurry, this free design template offer is only available during the event!

Quick grab your ticket now – You’d H8 to miss it!

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Fixing the digital learning fears

Digital learning sounds just great on paper; cost savings, flexibility and scalable training. Despite the clear benefits, many businesses still hesitate to fully invest. So why isn’t everyone jumping on board?

For many companies, the hesitation comes down to a mix of financial, tech and engagement uncertainty. It’s not that they don’t see the potential – it’s that they’re not sure it’s worth the leap.

But the truth is, the longer you wait, the more you risk falling behind.

So let’s take a look at some of those fears businesses (just like you) may be wrestling with:

Eggu team brainstorm

Intimidating upfront costs

Even though digital learning saves money in the long run, the initial investment in platforms, content development, or new tools can be a tough sell. This is especially true for smaller companies or those watching budgets closely.

A common mindset: “Why spend thousands now when our current training kinda works?”

Change feels risky

Switching from traditional, in-person training to digital methods means overhauling systems, retraining staff, and sometimes rethinking company culture.

That’s scary for leadership who’ve done things the same way for years.

Tech phobia

Let’s be honest – not everyone’s confident with tech.

Some decision-makers worry that digital learning is too complicated, too technical, or too prone to glitches. If a platform is clunky or poorly implemented, it reflects badly.

But with the right approach, we not only ease these concerns – we turn skeptics into champions.

Eggu and partners working together

Uncertainty around ROI

Even though the stats are there, some leaders still worry: “What if it doesn’t pay off?”

They might not fully understand how to track ROI from learning initiatives, making it feel like a gamble.

In truth – the ROI of digital learning isn’t just calculated in pounds – it’s in better performance, happier people, and a future-ready workforce.

Lack of internal expertise

Rolling out a proper digital learning strategy takes time, planning, and the right team. If a business doesn’t have a Learning & Development lead or digital learning experts, it can feel overwhelming.

That’s why Eggu is a great team to bring on board. We’ll work as an extension of your team to deliver fantastic online training that suits the needs and culture of your workforce, without the stress.

Summing up

Fear often comes from a lack of understanding or previous bad experiences. But with the right strategy, tools and external team to support you, digital learning is one of the smartest investments a business can make.

Looking for a help in hand to start your digital journey, get in touch with Eggu for friendly, zero-pressure advice.

Learning that pays off: The real ROI of digital learning

Let’s be real – digital learning can sound like one of those buzz words companies throw money at just to look modern. But when done right, it’s not just flashy – it actually works.

When you look at the ROI, digital learning isn’t just a nice-to-have. It’s a no-brainer.

We’ve pulled together some of the key returns to your investment that happen off the back of taking that leap into digital training:

Moodle theme designs

Saving money

Think about traditional training—booking venues, printing manuals, hiring instructors, flying in team members. It adds up fast. Digital learning eliminates most of these costs.

Elearning can be easily shaped to accommodate a growing workforce without incurring significant additional costs, which is crucial for organisations experiencing growth.

Once you’ve built a solid elearning module or online course, it’s reusable, scalable, and way cheaper to maintain.

In fact, elearning courses can be significantly more economical, with costs as low as £2.69 per user, compared to £49 per person for face-to-face sessions.

Saving time

Employees don’t need to block off entire days for training anymore. They can learn in snackable chunks, on their own time, at their own pace.

In fact, online training requires 40–60% less employee time than classroom training, allowing employees to return to their tasks more quickly.

Whether it’s during a commute or over a lunch break, learning fits into the flow of their day. Less downtime, more productivity..

Consistency = Quality

With in-person training, the experience can vary depending on who’s teaching. But with digital learning – Everyone gets the same high-quality content.

It’s consistent, accurate, and updated easily when things change. That consistency leads to better knowledge retention and fewer mistakes on the job.

Moodle completion progress bar

Data doesn’t lie

Digital platforms come with analytics. You can see who’s taking the training, how they’re performing, and where they might need help.

That kind of insight is gold. It helps L&D teams improve the material and target support where it’s really needed.

In fact, implementing a Learning Management System (LMS) can lead to a reduction in training costs by an average of 25% to 40%.

Happier, Smarter Teams

Employees actually like learning when it’s done right. Interactive modules, gamification, videos – there’s so much variety now.

When people feel supported and challenged, they stay engaged. And engaged employees? They stick around longer and do better work. Win win!

Summing up

The ROI of digital learning isn’t calculated just in pounds — it’s in better performance, happier people, and a future-ready workforce.

So if you’re still debating whether it’s worth the investment, here’s your sign: it totally is!

If you’re considering digitising your staff training, get in touch with Eggu to chat about the next steps.

How pre-learning online can boost the impact of live training

Eggu have had the pleasure of working in partnership with the fabulous and leading marketing trainers, LockSmith.

Their goal? – To successfully unlock the potential in people behind the brands.

Together, we developed an introductory online module on the Fundamentals of Shopper Realities for the marketing teams at PZ Cussons – A real master class on how to turn shoppers into buyers.

The digital package provided learners with valuable lessons to interact with and complete before applying their new found knowledge in more in-depth and in-person live sessions.

This exciting project included:

  • An Introduction to Shopper Marketing – Presenting background information and key terminology to be used in the live sessions.
  • An interactive journey through The 7 Fundamental Shopper Realities – Planting the seeds of key learning points before the big event.
  • A summative animation – Brining all key learning points together into a vibrant and memorable format to boost knowledge retention and recall.

“The digital learning looks fantastic. Everyone completed it with no issues raised. There was clear evidence in the training that some of the principles covered had started to land with people. From our side, we were super happy with the process and the output.”.

– Chris Lock, Co-founder at LockSmith

Locksmith animation being played to room of marketing executives

So, how can pre-learning online work to really boost the impact of live training in any organisation?

Building foundational knowledge

Interactive online modules, videos or animations are a great way to introduce key concepts before in-person training.

They work to ensure all participants have a baseline understanding, making classroom discussions much more meaningful.

Saving time for practical application

Instead of spending valuable face-to-face time on theory, trainers can focus on those hands-on activities, discussions, and real-world application.

Delivering a portion of the training in advance online maximizes the value of in-person interactions.

Identifying learning gaps early

Any data from online quizzes or feedback forms incorporated within digital learning can really help to gauge learners’ understanding before the in-person session.

Trainers then have the advantage to tailor their face-to-face sessions to specific learner needs and actively address any knowledge gaps.

Increasing engagement and participation

When learners have already started their journey and delved into the topic, they arrive at live sessions even more prepared, motivated and excited.

This can boost their confidence and make them ready to contribute in interactive discussions rather than simply passive listening.

Encouraging self-paced learning

Face-to-face learning can for some seem like information overload. All learners learn in different ways, so by kicking off their experience with digital content that they can digest at their own pace, this can reduce cognitive overload during in-person training.

Importantly, it also allows learners to revisit any materials as needed before attending.

Reducing training costs and time

    Pulling people out of their busy day-to-day role for face-to-face training can present some challenges with competing work deadlines and responsibilities. It can also come with additional travel and accommodation costs for staff.

    So, by reducing live training hours to be focussed on the necessary practical elements of learning, we can make learning and personal development more achievable and easier to fit into those busy work-life demands.

    Summing up

    So, by using pre-training online, any organisation can ensure that their face-to-face training is more efficient, engaging, and results-driven.

    It really transforms that in-person time from information delivery into a dynamic, hands-on learning experience. Winners all round!

    If you’re interested in incorporating a blended solution to your live training, get in touch with Eggu to chat through your needs.

    BBC Bedtime Stories: A blueprint for effective digital learning

    The BBC Bedtime Stories format has evolved into a delightful model for learning that is both engaging and educational.

    Since 2017, the series initially gained popularity with its charming and soothing approach to storytelling, aimed at helping both children and adults calmly wind down before bed.

    Over time, it has expanded its reach, with well-known personalities and celebrities lending their voices to the narration, making it even more engaging for listeners.

    But what can we take from this clever, simplistic format to inspire our leaning styles and techniques to engage audiences of any age?

    Here’s why BBC Bedtime Stories is a great structure for bite-sized learning:

    BBC Bedtime Stories Steve Carrell

    Concise and digestible

    Each episode of BBC Bedtime Stories typically runs between 10 to 20 minutes, offering a perfect length for digestible content.

    In a world where attention spans are shrinking, the short yet impactful duration of the stories ensures that listeners can focus without feeling overwhelmed. This bite-sized approach mirrors the needs of modern learners who want quick, meaningful insights without committing to long hours of content.

    Engaging and immersive

    Storytelling is one of the oldest and most effective ways to convey information.

    Narrative-driven learning creates an emotional connection, making the content not only memorable but also enjoyable. This engagement factor makes learning more appealing and helps keep the learner invested.

    It’s about sparking curiosity and motivating the listener to continue learning, even after the session ends.

    Tone and pace

    The tone of the narrators is consistently soft, warm, and calming ensuring that the listener is enveloped in a comforting and familiar atmosphere.

    The narrators often employ a slow, deliberate pace, with strategic pauses that give the listener time to absorb the story.

    BBC Bedtime Stories Dolly Parton

    Design and delivery

    The visuals in BBC Bedtime Stories are deliberately simple, aligning with the core objective of creating a tranquil, peaceful atmosphere for the listener.

    This minimalist approach avoids overstimulation, allowing the audience to focus solely on the content and engage with the experience without unnecessary distractions.

    One of the key features of the visual style is how it effectively integrates real pages from storybooks. The illustrations are often the focal Pages are often scanned and displayed to give a sense of authenticity and immersion, reinforcing the traditional bedtime reading ritual.

    Consistency and routine

    BBC Bedtime Stories are typically delivered as a regular feature, creating a sense of routine. Consistency is a key factor in any effective learning strategy.

    When bite-sized lessons are incorporated into a daily or weekly habit, learners are more likely to form lasting connections with the material. Regular short learning sessions help to reinforce concepts over time and prevent the overload of information that often accompanies longer, more traditional learning formats.

    Just as we can easily incorporate a nightly bedtime story into our routine, integrating bite-sized learning sessions into a daily or weekly schedule can create a similar positive, reinforcing habit. Over time, this structured repetition can improve long-term retention.

    Summing up

    In an era where digital learning is evolving at a rapid pace, finding formats that make learning engaging, accessible, and effective is crucial.

    BBC Bedtime Stories offers an inspiring model of bite-sized learning that sets a standard for how digital learning can be more than just information delivery — it can be an experience.

    If you’re interested in bringing creativity and design to your next digital learning project, get in touch with Eggu to chat through your needs.

    The role of 3D animation in video tutorials

    3D animation is transforming the way video tutorials educate and engage audiences.

    By adding depth, realism, and interactivity, it enhances learning experiences across industries.

    Here’s our five reasons how:

    1. Simplifying complex concepts

    3D animations can break down intricate subjects into digestible visuals. Whether explaining medical procedures, engineering mechanics, or software interfaces, 3D visuals provide clear, step-by-step demonstrations that improve learner understanding.

    2. Increasing engagement and retention

    Dynamic animations capture the viewer’s attention better than static images or traditional videos. Studies show that learners retain more information when visuals are engaging and interactive, making 3D animation a valuable tool for educational content.

    3. Enhancing brand identity and aesthetics

    For businesses creating tutorials, 3D animation helps maintain a unique, high-quality and professional delivery. Custom animations work to align with a client’s brand guidelines and aesthetics, ensuring a polished and recognisable visual identity.

    4. Supporting interactive and immersive learning

    With the rise of VR (Virtual Reality) and AR (Augmented Reality), 3D animations enable immersive learning experiences. Users can interact with animated objects, explore 360-degree views, and engage with content in an interactive manner.

    5. Enabling global accessibility

    Since 3D animations rely on visuals rather than text-heavy explanations, they help bridge language barriers. Tutorials with animated explanations can reach a broader audience worldwide without extensive localisation.

    Summing up

    3D animation is revolutionising video tutorials by making learning more engaging, accessible, and effective. From corporate training to educational courses and product demonstrations, it plays a crucial role in enhancing comprehension and retention. As technology evolves, its role in digital learning will only continue to grow.

    If you’re interested in using 3D animation to bring your next digital learning project to life, get in touch with Eggu to chat through your needs.

    Why bespoke illustrations are replacing stock imagery in digital learning

    We’ve all heard the saying, “A picture is worth a thousand words.” In today’s digital age, this couldn’t be more relevant.

    According to Neilson, 70% of social media prefer to engage with visuals rather than text-heavy content.

    However, the nature of these visuals is changing. More brands are moving away from generic stock imagery and embracing bespoke illustrations to enhance their visual identity and create stronger, more authentic connections with their audience.

    The decline of stock imagery

    Stock images have long been the go-to solution for brands and designers needing quick, high-quality visuals. They can work fantastically, but do come with some significant drawbacks.

    While stock images offer convenience and cost savings, they often lack uniqueness. Many stock images appear on multiple websites, making them feel generic and uninspired. This can dilute a brand’s individuality and impact.

    Stock images rarely align perfectly with a brand’s unique messaging and can often fail to capture a brand’s specific essence. This makes it difficult to create a consistent and authentic visual identity.

    Sir Stanley Matthews Foundation elearning

    The rise of bespoke illustrations

    Custom illustrations offer a fresh alternative, providing a host of advantages that help brands stand out in a crowded digital space:

    Boost brand identity

    Bespoke illustrations are becoming a cornerstone for brands aiming to stand out, reflecting their unique identity and values.

    Custom illustrations align perfectly with a brand’s aesthetic, reinforcing its identity and making it more memorable.

    For e-learning platforms and online courses, bespoke illustrations help maintain a cohesive and professional look, strengthening brand identity and making courses more recognizable.

    Personalising learning experiences

    Unlike stock images, illustrations offer limitless creative possibilities, enabling brands to tell their story in a unique and engaging way.

    Unlike stock images, custom illustrations can be tailored to match different learning styles and demographics, making educational content more relatable and inclusive. This fosters a deeper connection between the learner and the material.

    Simplifying complex information

    Bespoke illustrations can break down difficult topics into digestible, easy-to-understand visuals, improving comprehension.

    Bespoke digital illustrations for iHV being created

    Enhancing interactivity

    Illustrations can be incorporated into interactive infographics, gamified elements, and digital storytelling to make learning more dynamic and immersive. Animated illustrations can also be used in explainer videos to enhance understanding.

    Improved user experience

    Illustrations integrated within digital learning can guide users through content seamlessly, improve navigation, and increase engagement.

    Custom illustrations make learning materials visually appealing and interactive, capturing learners’ attention and helping them retain information more effectively. Visuals simplify complex concepts and make abstract ideas more tangible.

    Visually appealing content reduces cognitive overload and makes learning more enjoyable. Students are more likely to stay engaged when presented with creative and thoughtfully designed illustrations.

    A shift towards inclusivity and diversity

    One of the most significant recent visual trends is the emphasis on inclusivity and diversity. Brands are no longer relying on one-size-fits-all imagery; instead, they are commissioning illustrations that authentically represent a diverse range of ethnicities, body types, genders, and lifestyles.

    Custom visuals can depict diverse characters, scenarios, and learning environments, ensuring inclusivity and representation in digital learning materials. This is especially important for global audiences.

    This shift is not just a moral imperative — it’s also good business. In the UK, 64% of consumers expect companies to take a stand on social issues, including representation and inclusivity.

    HEART UK bespoke booklet illustration designs

    The future of visual storytelling

    In a world where digital users crave authenticity, brands must move beyond stock imagery and embrace the limitless possibilities of bespoke illustrations.

    Whether it’s through whimsical graphics, bold artistic statements, or hand-drawn elements that reflect real-world diversity, bespoke illustrations allow brands to forge deeper, more meaningful connections with their audience.

    The future of digital learning design lies in crafting engaging, visually compelling stories – and custom illustrations are the key to unlocking that potential.

    If you’re looking for bespoke illustrations to bring your next digital learning project or marketing campaign to life, get in touch with Eggu to chat through your needs.

    How can digital learning boost your marketing strategy?

    Digital learning isn’t just for education — it’s a powerful tool that can transform marketing strategies by improving customer engagement, brand presence, and internal team efficiency.

    Here’s how incorporating digital learning can elevate your marketing efforts:

    EDITED video training being used within a clothing store setting

    Educating customers to drive engagement

    Consumers are more likely to trust brands that provide valuable knowledge. Creating digital learning content, such as online courses, webinars, or interactive tutorials, helps educate your audience about your products or industry, positioning your brand as an undeniable field expert.

    Enhancing customer retention with interactive content

    Digital learning methods like quizzes, gamification, and interactive videos make marketing content more engaging. This keeps users invested in your brand, leading to better customer retention.

    Upskilling marketing teams

    Digital learning isn’t just for customers — it helps marketing teams stay ahead of trends by boosting their skills and performance too.

    Locksmith bespoke elearning

    Expanding audience reach

    Creating valuable digital learning content can attract a wider audience beyond your existing customer base. It’s likely that people searching for educational content may discover your brand organically, increasing exposure.

    Improving lead generation

    Gated learning content, such as free courses or e-books, can be used as lead magnets. Offering exclusive educational materials in exchange for sign-ups helps generate quality leads.

    Increasing product adoption

    For businesses selling tech products or software, digital learning tools like onboarding videos and interactive tutorials or demos help customers understand and use the product effectively.

    Strengthening community engagement

    Building an online learning community around your brand fosters long-term engagement. Discussion forums, live Q&A sessions, and collaborative courses create stronger brand connections.

    EDITED customer marketing training

    Summing up

    Digital learning is more than just an educational tool. As we’ve seen from our recent project with marketing pros LockSmith, it’s a strategic asset for modern marketing.

    Whether through customer education, internal training, or lead generation, integrating digital learning into your marketing strategy can enhance engagement, trust, and brand loyalty.

    Are you looking to inject digital learning into your marketing strategy? Why not get in touch with Eggu to see how it can be done?