Frightfully good learning: Avoiding the scariest mistakes in elearning design

As Halloween creeps closer, it’s the perfect time to face the monsters lurking in your digital learning library.

Great learning should raise spirits, not the dead.

If your digital learning feels more frightful than delightful, here are three classic horror villains you might recognise…


Eggu Halloween Zombie

1. The Zombie

Lifeless, repetitive content that won’t die

This course staggers on year after year — recycled slides, endless clicking, no spark. Learners go through the motions, but nothing sticks.

The symptoms

  • Resurrected PowerPoint style content
  • Walls of text that drain the life from learners
  • Learning objectives that haven’t changed since last Halloween

How to fight it

Resuscitate your content by injecting the cure – focus on real-world scenarios, add storytelling, quick interactive challenges, catchy visuals, or actual voices from your audience. Fresh context makes familiar topics come alive again.


2. The Vampire

Drains all enthusiasm from learners

This course might look slick – shiny graphics, smooth voiceover – but behind the polish, it’s sucking the energy out of everyone who goes near it.

Eggu Halloween Vampire

The symptoms

  • Learners click “next” faster than you can say “bloodsucker”
  • No emotional spark – just endless instruction
  • It talks at learners, never with them

How to fight it

Add warmth and humanity by designing with empathy. Use a conversational tone and relatable scenarios. Cut the jargon and make space for reflection or humour – even compliance training deserves a heartbeat!


Eggu Halloween Ghost

3. The Ghost

Vanishes after launch

You launched the course. Everyone completed it…then nothing. No buzz, no feedback – just a deathly silence. 

The symptoms

  • No follow-up or discussion after completion
  • No visible behaviour change
  • Lost in LMS reports and annual review, never to be seen again

How to fight it

Learning shouldn’t end at the final quiz. Plan for post-launch existence – follow-up nudges, reflection prompts and managers’ conversations will keep it alive.

Escaping these horrors doesn’t take magic – just mindful design

Make sure to start with purpose, ask yourself “What problem are we solving?”. Designing for actual challenges and not just sticking to a generic course outline will keep the learning ‘people focussed’. To keep it interesting and appealing; review regularly, refresh and rebuild the content and design to give the course energy and relevance. Breathe life into it before it gets frighteningly dull!

Truly good learning doesn’t scare learners away, it draws them in, keeps them curious, and leaves a lingering impression. 

Check out our top ‘tricks’ to keep your digital learning fright-free this halloween:

  • Keep it alive: Refresh stale content and design before it becomes a mindless shuffle
  • Resurrect engagement: Design for humans, not content checkboxes – connect with your learners
  • Cast your spells wisely: Use empathy and storytelling to enchant your learners
  • Don’t be invisible: Follow up after launch so learning doesn’t vanish without a trace
  • Stay vigilant to scares: Revive dated courses to energise learners

Happy Halloween from EgguGet in touch to slay your elearning demons!

Size isn’t everything: Big ideas for small agencies

In a landscape dominated by big business shouting about scale, small agencies are quietly proving that focus, creativity, and care still win the day.

The very real challenges faced by small businesses:

  • Rising competition from large players
  • Procurement barriers, favouring big brand over skill
  • Client budgets still stretched post-pandemic

So how can us small agencies compete, and win?

We say, play to our advantages:

Agility

While the big boys are still scheduling a meeting, small teams are already moving the project forward.

Our superpower over the big guys:

  • Decisiveness: No endless sign-offs; we can pivot fast and keep momentum rolling
  • Innovation: New workflows, creative approaches, or design tools can be trialled without the red tape
  • Responsiveness: Adapting to feedback in days, not weeks – clients feel cared for and heard
Eggu agency work life

Relationships

Our clients don’t just know the account manager; they know the designer, the developer, and Edgar the office dog. Relationships are built with the people who actually do the work. 

Our superpower over the big guys:

  • Personal connection: Building relationships that go beyond the project brief
  • Continuity: Clients work with the same trusted team from start to finish
  • Honesty: No automated touchpoints, real relationships forge a tailored process
Eggu agency work life

Authenticity

Your story is your strength. Share why your agency exists, what you believe in, and who you help.

Our superpower over the big guys:

  • Sincerity: Founder-led storytelling and real-life case studies builds genuine credibility
  • Integrity: Sharing lived experience shows expertise, not just shouting loud and claiming it
  • Values: Stay true to what you believe in to attract connection, not just clicks
Eggu office dog Eggy

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

Mark Twain

So, how do we stand tall among the giants?

  1. Build a trusted network of specialists, and partner with other small agencies or trusted freelancers to scale when needed. You stay small but act big when opportunity knocks.
  2. A small agency’s most powerful growth lever is repeat business and referrals. Invest in long-term relationships, regular check-ins, and stay proactive.
  3. Energy is contagious – share your passion. Showcase your people, your values, and your working style. Clients love working with motivated, creative teams.

Truly good learning doesn’t scare learners away, it draws them in, keeps them curious, and leaves a lingering impression. 

Boutique agencies will thrive by staying connected – to their clients, their craft, and their purpose. In an industry that requires speed, quality, and trust, that connection will consistently outperform scale.

Want to get in touch with Eggu about your next project?

Get in touch to begin your quality digital design partnership.

Hatch: The business community that feels like a hug

Hatch is Eggu and the PA Portal‘s new and exciting Kent business community – But it’s not your average networking group.

It’s a networking happy place designed to boost your headspace. A go-to for connection, clarity, and community as we navigate the rollercoaster of running or supporting businesses.

Where it all began

Myself (Kat) and Ann Read met over coffee earlier in the year at a Digital Women conference in Birmingham. After being inspired from a talk around the power of community, we both admitted something: we’d been dreaming of kick-starting our own events in Kent for ages. So, we decided to stop dreaming and start doing. And what better than to tackle this with a solid team effort.

For me, it was deeply personal. The last few years had been rough – post covid, post baby, all whilst riding the waves and unpredictability of running a small business at that time. The emotional stress and overwhelm started showing up physically, and I knew I couldn’t keep pushing through on autopilot. I needed to address and take care of my mental wellbeing before I had the energy and strength to tackle the practical business stuff.

What I needed was a wider support network in my work life – because let’s face it, running a small business can be a lonely affair. Even if you have staff on board and you’re not fully working solo, the pressure on your shoulders is immense. You don’t want to share your worries for fear of demotivating the troops.

But my journey taught me something huge: the magic of reaching out. Of not hiding behind a brave face. Of saying, “actually, I’m struggling right now” and finding strength in the support of others. The relief, the energy, the connection you get when you stop being “resilient in silence” is so powerful.

Networking without the “ick”

But here’s the thing: I hated networking with a passion.

The forced smiles. The name tags. The formality. The pressure to stand up and pitch yourself. Ugh. I wanted something different – something natural. A community built on hugs, not handshakes.

So Hatch was born. And it turns out, if you create events that genuinely give people something they need – connection, fun, breathing space – the networking part takes care of itself. No awkwardness. No “ick.” Just real people talking and supporting each other.

A place where true bonds and support networks are formed. Events that leave you feeling clearer, lighter, and rejuvenated to step back into your business role.

Our first events

And wow, it’s working! We’ve hosted four Hatch events to date, each one totally unique:

Every single time, we’ve had guests say: “Now, that was exactly what I needed.” And that’s when we know we’re onto something.

All hugs, no handshakes

The concept of Hatch speaks to our core values at Eggu of embracing creativity, transformation, collaboration, motivation and nourishment.

Without doubt, we’re all about celebrating the importance of learning here too – and in life this never stops. It’s not just about seeking out new software or business processes, sometimes its more personal than that. Finding ways to grow and evolve – building strength and positivity to tackle new challenges.

Yes we’re a digital agency – and it’s true, we love almost everything about the online world. But in reality we all need a healthier balance. I chance to interact with each other face-to-face, to get outside and take a breather, to share your struggles and celebrate your wins.

So, what’s next for Hatch?

Well, we’re only just getting started. Our goal is to keep growing Hatch into a community that truly reflects the needs of local business owners and supporters. We’ll be mixing things up with new formats, new speakers, and fresh ideas.

And here’s where you come in:

If you’d like to get involved in hosting a Hatch event, whether you’ve got a brilliant venue, a wellbeing activity, or a skill to share, we’d love to hear from you. It’s a chance to showcase what you do, while giving back to a community that’s all about lifting each other up.

Join our community

Hatch isn’t about networking. It’s about belonging. And we’d love for you to be part of it with us.

To stay in the loop about forthcoming events:

Vacancy: Digital Learning Designer

We’re on the hunt for a Digital Learning Designer to join our eggscellent creative team at Eggu.

If you love creating engaging, interactive online experiences, have a flair for design, and get a buzz from making learning fun, engaging, and effective – this could be the perfect role for you.

Why Eggu?

We’re a boutique digital design agency with a friendly, supportive vibe and a big passion for bringing learning to life. Every project is different – one day you could be working with a global brand, the next with an exciting non-profit. If you’re ambitious, collaborative and bursting with ideas, you’ll fit right in.

What you’ll be doing

  • Designing and developing engaging digital learning experiences in Adapt, Articulate Rise, and Storyline
  • Making sure everything looks and works brilliantly – testing, tweaking, and ensuring accessibility
  • Supporting the team to create eye-catching graphics, animations, and visuals in line with brand guidelines
  • Collaborating with client subject matter experts to transform their knowledge into standout learning content
Eggu HQ

What we’re looking for

  • A confident understanding of online learning and instructional design
  • Proven experience in mobile-responsive design using Adapt, Rise, and Storyline
  • A design portfolio that shows off your creativity and elearning expertise
  • A great eye for detail and design consistency
  • Strong communication skills – you’re as comfortable with clients as you are with your teammates
  • Super organised, able to juggle projects, and thrive under pressure
  • A true team player who loves collaboration

Bonus points if you have

  • A degree or diploma in design or a related field
  • Graphic design, video, or animation skills using Adobe Creative Suite, After Effects, Premiere Pro, or Camtasia
  • A working knowledge of CSS and HTML (to make your designs sparkle even more)
Eggu HQ

The practical bits

  • Based at Eggu HQ, Marden, Kent (remote isn’t available this time, but hybrid may be an option after probation)
  • Salary dependent on experience
  • Sorry, no agencies or freelancers

Think you’ve got what it takes to crack this role?

Send your CV and portfolio to: kat@eggu.co.uk

The dream team behind your next learning adventure

We’re back – bolder, brighter, and bringing serious learning energy to the CIPD Festival of Work 2025!

This June (11th and 12th, London Excel), Eggu will be setting up camp at our (Love, not) H8 stand.

Our top pros will be talking all things digital learning, design magic, and making change happen — the Eggu way.

Why not secure your FREE ticket and come and say hi?

To get you warmed up, here’s a quick intro to two of our Eggu soldiers who will be standing to attention:

The wizard behind the visuals

  • Creates brand vibes that pop
  • Animates stories with flow and flair
  • Masters every motion and mood
  • Designs with meaning (and magic)

Superpowers

  • Graphic design genius
  • Animation wizardry
  • Branding brilliance
  • Video storytelling craft

Loves

  • Glastonbury
  • Vinyl
  • Wes Anderson
Mark Baldwin - Creative Director at Eggu

The powerhouse behind the magic

  • Crafts words that sparkle
  • Turns ideas into sticky stories
  • Orchestrates chaos into clarity
  • Designs unforgettable journeys
  • Delivers VIP vibes for every client

Superpowers

  • Copywriting charisma
  • Instructional design instinct
  • Client whisperer
  • Project-wrangling queen

Loves

  • Dungarees
  • Brighton
  • Ice baths
Kat Baldwin - Managing Director at Eggu
Eggu team

Come find us

We’ll be right by the entrance, so you literally can’t miss us!

But if your internal sat nav needs a reboot, no worries — just check out our handy map for the easiest route to our (Love, not) H8 stand.

Eggu Festival of Work Map

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Our ‘Must Sees’ at Festival of Work 2025

Dust off your wellies and don your flower crowns – CIPD’s Festival of Work is coming back to London Excel on 11th and 12th June.

We’ll be camped out on the festival floor at our (Love, not) H8 stand – and are thrilled to be involved again! Join us for two jam-packed days of inspiration, innovation, and all the good vibes.

Not secured your FREE ticket yet? – Sign up to grab your visitor wristband

In addition to swinging by the Eggu crew, there’s so much to get excited about at this year’s Festival of Work! We’ve handpicked a few of our must-see highlights from both days of the exhibition. And trust us, you’ll want to add these to your list. It’s shaping up to be an unmissable couple of days!

Festival of Work stage

Day 1: Wednesday 11th June

13:40 – 14:10

Stage: Learning & Development (Case study)

Closing the knowing vs. doing gap – gamified learning, AI, and impact data to enhance performance at B&Q

15:55 – 16:25

Stage: Learning & Development (Case study)

Diverse, disparate, global – How Avon are empowering their 1.7 million reps to make an impact

16:35 – 17:25

Stage: Workplace Transformation

Inside the mind of a Taskmaster: Alex Horne

The creative genius behind the hit show Taskmaster, Alex Horne, will be discussing the lessons learned from turning a festival idea into an international sensation.

He’ll also be leading an exclusive on-stage Taskmaster challenge for all Festival of Work visitors.

Think you’ve got what it takes?

Day 2: Thursday 12th June

13:10 – 13:40

Stage: Wellbeing (Panel discussion)

How do we manage work life balance and productivity, while tackling the burnout problem?

14:40 – 15:10

Stage: Wellbeing (Panel discussion)

Thriving at work – understanding and supporting mental health for all employees, including people professionals

15:35 – 16:30

Stage: Workplace Transformation

Breaking barriers: a fireside chat with Alex Scott MBE

One of the best known figures in women’s football – former Arsenal captain and England defender Alex Scott MBE – will be joining us at this year’s Festival of Work.

Now pundit and presenter for BBC and Sky, she’ll be promoting achievements on the pitch as well as in the classroom.

What would you love to ask Alex if you had the chance?

See you there…

Quick grab your ticket now – You’d H8 to miss it!

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Why a branded elearning template is your secret weapon

Struggling to make your elearning stand out in a sea of sameness?

Your brand deserves more than off-the-shelf content.

One of Eggu’s biggest superpowers is creating bespoke, fully branded elearning templates that don’t just look great, but feel unmistakably you.

We align every visual, tone, and interaction with your identity, so learners instantly feel the difference.

This process takes time, care, and real expertise to dive deep into your brand, culture, values and ethos.

Typically, this forms a large part of your first digital learning project with us.

Once created, a branded digital learning template means:

  • Faster creation of future modules
  • Reduced development costs for new commissions
  • Consistent and familiar learner experience across your learning portfolio
  • Stronger brand recognition and engagement internally

But here’s the exciting bit…

At this year’s CIPD Festival of Work (11th and 12th June 2025, London Excel), we’re offering this service FREE to anyone who visits our (Love, not) H8 stand and signs up for their first bespoke elearning project with us!

Locksmith bespoke elearning

Want to secure this one-off discount?

No matter the subject, come chat with us about bringing your learning to life — the Eggu way.

Let’s build something unforgettable together. But hurry, this free design template offer is only available during the event!

Quick grab your ticket now – You’d H8 to miss it!

Fancy pre-booking a consultation on site to discuss your next digital learning project? Simply drop us an email to book a chat with our friendly Eggu soldiers.

Fixing the digital learning fears

Digital learning sounds just great on paper; cost savings, flexibility and scalable training. Despite the clear benefits, many businesses still hesitate to fully invest. So why isn’t everyone jumping on board?

For many companies, the hesitation comes down to a mix of financial, tech and engagement uncertainty. It’s not that they don’t see the potential – it’s that they’re not sure it’s worth the leap.

But the truth is, the longer you wait, the more you risk falling behind.

So let’s take a look at some of those fears businesses (just like you) may be wrestling with:

Eggu team brainstorm

Intimidating upfront costs

Even though digital learning saves money in the long run, the initial investment in platforms, content development, or new tools can be a tough sell. This is especially true for smaller companies or those watching budgets closely.

A common mindset: “Why spend thousands now when our current training kinda works?”

Change feels risky

Switching from traditional, in-person training to digital methods means overhauling systems, retraining staff, and sometimes rethinking company culture.

That’s scary for leadership who’ve done things the same way for years.

Tech phobia

Let’s be honest – not everyone’s confident with tech.

Some decision-makers worry that digital learning is too complicated, too technical, or too prone to glitches. If a platform is clunky or poorly implemented, it reflects badly.

But with the right approach, we not only ease these concerns – we turn skeptics into champions.

Eggu and partners working together

Uncertainty around ROI

Even though the stats are there, some leaders still worry: “What if it doesn’t pay off?”

They might not fully understand how to track ROI from learning initiatives, making it feel like a gamble.

In truth – the ROI of digital learning isn’t just calculated in pounds – it’s in better performance, happier people, and a future-ready workforce.

Lack of internal expertise

Rolling out a proper digital learning strategy takes time, planning, and the right team. If a business doesn’t have a Learning & Development lead or digital learning experts, it can feel overwhelming.

That’s why Eggu is a great team to bring on board. We’ll work as an extension of your team to deliver fantastic online training that suits the needs and culture of your workforce, without the stress.

Summing up

Fear often comes from a lack of understanding or previous bad experiences. But with the right strategy, tools and external team to support you, digital learning is one of the smartest investments a business can make.

Looking for a help in hand to start your digital journey, get in touch with Eggu for friendly, zero-pressure advice.

Learning that pays off: The real ROI of digital learning

Let’s be real – digital learning can sound like one of those buzz words companies throw money at just to look modern. But when done right, it’s not just flashy – it actually works.

When you look at the ROI, digital learning isn’t just a nice-to-have. It’s a no-brainer.

We’ve pulled together some of the key returns to your investment that happen off the back of taking that leap into digital training:

Moodle theme designs

Saving money

Think about traditional training—booking venues, printing manuals, hiring instructors, flying in team members. It adds up fast. Digital learning eliminates most of these costs.

Elearning can be easily shaped to accommodate a growing workforce without incurring significant additional costs, which is crucial for organisations experiencing growth.

Once you’ve built a solid elearning module or online course, it’s reusable, scalable, and way cheaper to maintain.

In fact, elearning courses can be significantly more economical, with costs as low as £2.69 per user, compared to £49 per person for face-to-face sessions.

Saving time

Employees don’t need to block off entire days for training anymore. They can learn in snackable chunks, on their own time, at their own pace.

In fact, online training requires 40–60% less employee time than classroom training, allowing employees to return to their tasks more quickly.

Whether it’s during a commute or over a lunch break, learning fits into the flow of their day. Less downtime, more productivity..

Consistency = Quality

With in-person training, the experience can vary depending on who’s teaching. But with digital learning – Everyone gets the same high-quality content.

It’s consistent, accurate, and updated easily when things change. That consistency leads to better knowledge retention and fewer mistakes on the job.

Moodle completion progress bar

Data doesn’t lie

Digital platforms come with analytics. You can see who’s taking the training, how they’re performing, and where they might need help.

That kind of insight is gold. It helps L&D teams improve the material and target support where it’s really needed.

In fact, implementing a Learning Management System (LMS) can lead to a reduction in training costs by an average of 25% to 40%.

Happier, Smarter Teams

Employees actually like learning when it’s done right. Interactive modules, gamification, videos – there’s so much variety now.

When people feel supported and challenged, they stay engaged. And engaged employees? They stick around longer and do better work. Win win!

Summing up

The ROI of digital learning isn’t calculated just in pounds — it’s in better performance, happier people, and a future-ready workforce.

So if you’re still debating whether it’s worth the investment, here’s your sign: it totally is!

If you’re considering digitising your staff training, get in touch with Eggu to chat about the next steps.

How pre-learning online can boost the impact of live training

Eggu have had the pleasure of working in partnership with the fabulous and leading marketing trainers, LockSmith.

Their goal? – To successfully unlock the potential in people behind the brands.

Together, we developed an introductory online module on the Fundamentals of Shopper Realities for the marketing teams at PZ Cussons – A real master class on how to turn shoppers into buyers.

The digital package provided learners with valuable lessons to interact with and complete before applying their new found knowledge in more in-depth and in-person live sessions.

This exciting project included:

  • An Introduction to Shopper Marketing – Presenting background information and key terminology to be used in the live sessions.
  • An interactive journey through The 7 Fundamental Shopper Realities – Planting the seeds of key learning points before the big event.
  • A summative animation – Brining all key learning points together into a vibrant and memorable format to boost knowledge retention and recall.

“The digital learning looks fantastic. Everyone completed it with no issues raised. There was clear evidence in the training that some of the principles covered had started to land with people. From our side, we were super happy with the process and the output.”.

– Chris Lock, Co-founder at LockSmith

Locksmith animation being played to room of marketing executives

So, how can pre-learning online work to really boost the impact of live training in any organisation?

Building foundational knowledge

Interactive online modules, videos or animations are a great way to introduce key concepts before in-person training.

They work to ensure all participants have a baseline understanding, making classroom discussions much more meaningful.

Saving time for practical application

Instead of spending valuable face-to-face time on theory, trainers can focus on those hands-on activities, discussions, and real-world application.

Delivering a portion of the training in advance online maximizes the value of in-person interactions.

Identifying learning gaps early

Any data from online quizzes or feedback forms incorporated within digital learning can really help to gauge learners’ understanding before the in-person session.

Trainers then have the advantage to tailor their face-to-face sessions to specific learner needs and actively address any knowledge gaps.

Increasing engagement and participation

When learners have already started their journey and delved into the topic, they arrive at live sessions even more prepared, motivated and excited.

This can boost their confidence and make them ready to contribute in interactive discussions rather than simply passive listening.

Encouraging self-paced learning

Face-to-face learning can for some seem like information overload. All learners learn in different ways, so by kicking off their experience with digital content that they can digest at their own pace, this can reduce cognitive overload during in-person training.

Importantly, it also allows learners to revisit any materials as needed before attending.

Reducing training costs and time

    Pulling people out of their busy day-to-day role for face-to-face training can present some challenges with competing work deadlines and responsibilities. It can also come with additional travel and accommodation costs for staff.

    So, by reducing live training hours to be focussed on the necessary practical elements of learning, we can make learning and personal development more achievable and easier to fit into those busy work-life demands.

    Summing up

    So, by using pre-training online, any organisation can ensure that their face-to-face training is more efficient, engaging, and results-driven.

    It really transforms that in-person time from information delivery into a dynamic, hands-on learning experience. Winners all round!

    If you’re interested in incorporating a blended solution to your live training, get in touch with Eggu to chat through your needs.