The Feynman Technique: The antidote to overcomplicated e-learning

Ever built a course and realised halfway through that you’re the one who doesn’t fully understand the topic? Yep, we’ve all been there.

The Feynman Technique is one of the quickest ways to expose fluff, jargon, and cognitive overload in your learning content. It’s not just a clever idea, it’s a practical tool that keeps both designers and learners honest.

Because, here’s the truth:

  • If learners can’t explain something back simply, they haven’t learned it.
  • If we can’t explain it simply, we haven’t designed it well.

Core concept

The Feynman Technique boils down to four deceptively simple steps:

  1. Learn the concept
  2. Explain it in plain, everyday language
  3. Spot gaps and refine
  4. Teach it again – even simpler

For digital learning, this is gold. It forces clarity, reduces cognitive load, and keeps the focus on understanding rather than information-dumping. Two things that instantly boost learner engagement.

Eggu agency work life

How it transforms instructional design

1. Simplifies SME-heavy content

Most digital learning suffers because we dump everything the SME says straight onto a slide. The Feynman approach pushes us to translate expert language into learner language. The heart of good instructional design.

2. Reduces cognitive overload

E-learning fails when we assume:

More info = Better learning

Feynman teaches us that:

Cleaner explanations = Deeper retention

3. Elevates storytelling

When you aim for simplicity, you naturally reach for:

  • Analogies
  • Metaphors
  • Real-life examples
  • Stories

These are the hooks that make learning stick.

4. Exposes your own knowledge gaps

Before building a module, ask yourself: “Could I explain this topic to a 12-year-old?”.

If not, you’re not ready to storyboard it.

The Feynman Technique Checklist

So here’s where the magic happens – turning the theory into a repeatable habit you and your team actually use.

Try our simple checklist to embed into your design process:

1. Discovery

“Let me quickly play this back in simple terms so I’m sure I’ve got it right…”

  • I can explain the topic in simple language
  • I’ve confirmed that explanation with the SME

2. Design

Write a one-paragraph Feynman summary as your clarity anchor.

  • Focus on the core idea
  • Make all learning objectives flow from that summary

3. Script

Strip out anything that doesn’t help understanding.

  • Jargon removed or translated
  • Concepts broken into digestible chunks
  • Analogies added where helpful

4. Review

Before sign-off, run a teach-back test.

  • Someone uninvolved can explain the concept simply
  • Assessment includes at least one teach-back style question

Your challenge

Next time you design a module, try explaining the core concept in 60 seconds. If you can’t? Tighten it. Simplify it. Feynman it. Turning simplicity into great learning.

The Feynman Technique is powerful, but implementing it consistently across complex, SME-heavy projects isn’t always easy. That’s exactly where Eggu’s instructional design team thrives.

We specialise in:

  • Breaking down complicated topics into clean, learner-friendly pathways
  • Removing cognitive clutter
  • Turning dense knowledge into memorable stories, examples, and interactive
  • Designing digital learning that’s simple and smart (not simplistic)

If you want 2026 to be the year your learning content becomes clearer, sharper, and far more impactful, let’s talk.

Get in touch to discuss your New Year learning goals.

Reflecting on 2025: Celebrating the wins, the people, and what’s next

As we reach the end of 2025 and prepare to break up for the festive season, we’re taking a moment to pause, reflect, and celebrate.

The past 12 months have been unpredictable for many small businesses, particularly in the L&D space. It’s been a year of shifting priorities, evolving needs, and plenty of uncertainty. But we’re proud to say we’ve ridden the wave – and we’re heading into 2026 with real momentum, exciting developments, and a lot to be grateful for.

So, here are just a few of our highlights from 2025!

Growing our team

After her epic Aussie adventures and a tennis-filled break, we were beyond excited to welcome Luci back to the Eggu nest.

We’ve missed her energy, iconic bangs, bold style, and that unmistakable twinny magic she brings to everything we do. She’s a huge part of our creative chemistry – the kind of unspoken telepathy you simply can’t manufacture.

Already hatching ideas for some seriously impactful projects, she’s wasted no time making her mark again.

We were also delighted to welcome Angharad, our new Digital Learning Designer, who joined us in November. A D&D and sword-fighting HEMA enthusiast (yes, really), Angharad is already making waves! From hand-drawn illustrations and technical interactions to beautifully crafted animations.

We’re so excited to see how she’ll continue to push our creative work even further in the year ahead.

Welcoming new clients

This year, we’ve had the pleasure of welcoming a brilliant mix of new clients, taking Eggu into new industries and giving us plenty to explore, learn, and stretch ourselves creatively.

Our 2025 newcomers include:

Costain – UK-based infrastructure solutions
RELX – global information and analytics
LexisNexis – legal, regulatory, and risk information
LockSmith – brand and marketing training specialists
World Cancer Research Fund (WCRF) – ground-breaking international charity

Together, we’ve explored new industry requirements, researched and implemented fresh techniques, and used new tools to meet highly specific learning needs.

Building relationships is one of our favourite things at Eggu, and we’re excited to see these partnerships continue to grow throughout 2026.

Exciting partnerships

Health Check Mentor is our specialist digital learning programme, designed to ensure providers across local authority regions can deliver safe, confident, and consistent NHS Health Checks.

This year, we were thrilled to take the programme even further through new partnerships with HEART UK, the National Cholesterol Charity and Smart Health Solutions, NHS Health Check training experts.

The newly enhanced HEART UK Health Check Mentor has been fully rebranded, with refreshed content aligned to the latest best-practice guidance and national statistics. The subscription now also includes quarterly topical webinars, helping learners stay informed and up to date.

Already supporting over 20 local authority regions, the programme:

  • Is built for busy frontline staff
  • Demonstrates measurable impact on competence and confidence
  • Gives commissioners confidence in reliable, consistent training – at an affordable price

We’re excited to see how this partnership helps us take Health Check Mentor into new markets in 2026. We’re also exploring new public health topics to add to the portfolio, so watch this space.

Creating community

For years, translating e-learning was slow and complicated. You had to rebuild or manually edit each In This year, we’ve also been diving into extracurricular ways to connect, share values, and support one another beyond project work.

Hatch is Eggu and the PA Portal’s new Kent-based business community. But it’s not your average networking group. It’s a networking happy place. A space for connection, clarity, and community, designed to support people navigating the rollercoaster of running or supporting a business.

All hugs, no handshakes – It’s networking without the “ick”. Hatch reflects our core values at Eggu too: creativity, transformation, collaboration, motivation, and nourishment. And we’re only just getting started.

So far since the summer, we’ve hosted a series of unique Hatch events including mindful walks, invigorating sauna and cold plunge challenges, family-friendly woodland picnics and pilates, informative goal-setting and nutrition sessions, and our special christmas candlelit yoga.

Woah – now that’s an impressive start for our first six months! Our aim is to keep growing Hatch into a community that genuinely reflects the needs of local business owners and supporters, with new formats, speakers, and ideas in the year ahead.

Wishing you a Merry Christmas

We hope you’ve had a successful and joyful 2025. Thank you, as always, for playing such an important part in the Eggu family. We can’t wait to continue working in partnership with you in 2026.

Of course, if you’re already hatching ideas for 2026 (sorry, we couldn’t resist), we’d love to chat about how we can help bring them to life.

Get in touch to get the Eggu sparkle added to your New Year projects.

The fresh-start effect: Why learning spikes in January

Every January, something interesting happens in the world of workplace learning.

Logins climb, course completions jump, and suddenly everyone seems just a little more open to upskilling. It’s not magic – it’s mindset.

The new year gives people a natural “reset button,” and that fresh-start energy spills straight into how they approach their development. While budgets might be tight and teams stretched, January is hands-down one of the most powerful windows to re-engage staff with training and set the tone for the year ahead.

If you’ve ever wondered why LMS engagement peaks right after the holidays, or how to make the most of it?

Here’s the science, the strategy, and the simple wins that can turn January into your strongest learning month of the year.

1. The fresh start effect

Psychologists have been banging on about this for years:

People are way more likely to set goals, start learning, and commit to self-improvement immediately after a temporal landmark – New Year, birthdays, quarter-ends, etc.

Research on the Fresh Start Effect (Wharton School) by Katy Milkman found that people are 2-3 times more likely to commit to new development goals in the New Year.

Learning platforms consistently report their highest logins, course starts, and completions in January–February.

This is the moment when your team wants to do better. All you have to do is point them to the learning.

2. Quiet(er) inboxes, fewer competing priorities

The first couple of weeks of January tend to be:

  • Fewer meetings
  • Project cycles restarting
  • Lower operational pressure

Perfect conditions for focusing on training.

LMS logins typically increase 10–30% in January compared to December.

3. Managers are in planning mode

Leadership is doing:

  • Annual objectives
  • PDPs
  • Appraisal follow-ups
  • Skill-gap mapping

Learning fits naturally into this rhythm. When managers are planning, training recommendations feel timely rather than tacked on.

4. Employees are actively looking for development direction

For years, translating e-learning was slow and complicated. You had to rebuild or manually edit each In January, people are asking themselves:

  • Where am I heading?
  • Do I want a promotion?
  • A new skill?
  • A better role?
  • What should I be improving this year?

That mindset is rocket fuel for LMS engagement.

Curiosity + ambition + clarity = logins and completions

In fact, completions often rise 15-25% in Q1 across corporate training.

5. Training helps set the tone for the entire year

Rolling out learning early:

  • Signals that development matters
  • Reinforces culture
  • Boosts motivation post-break
  • Creates early wins

Organisations that set training goals in January maintain higher year-round engagement.

The fresh-start advantage: Why learning spikes in January

Don’t let the best month for learning pass you by

Build with intention, invest in your people, and give your organisation the kind of start that lasts.

When you start the year with clarity, confidence, and well-designed learning experiences, you set the tone for everything that follows.

And that’s exactly where a digital learning design partner like Eggu can help.

Whether you’re refreshing outdated modules, launching new capability programmes, or setting ambitious training goals for 2026, you don’t have to do it alone. Together we can turn January’s fresh-start energy into genuine performance gains all year round.

If you’re ready to make 2026 your strongest learning year yet, Eggu would love to help you get there.

Get in touch to discuss your New Year learning goals.

Why localisation matters more than ever in digital learning

Digital learning has opened doors across the world. Today, organisations can reach learners in every region, time zone, and language – all with the same course.

But here’s the catch. If that course only speaks one language, or doesn’t reflect the learner’s culture, the experience can quickly lose impact.

Learning hits harder in your own language

True learning happens when the content feels like it was made for you – in your language, using examples you understand, and visuals that feel familiar.

Research shows people learn better in their native language. When learners can read, listen, and interact in words that feel natural, they stay engaged longer and remember more.

And it’s not just about understanding the content. When training feels local but still clearly reflects the organisation’s brand, it also sends a powerful message: you belong here. It builds trust and a sense of inclusion.

More than words – it’s about culture

Mighty gives Rise a creative boost – more flexibility, more polish, same simplicity. Localisation isn’t just translation. It’s about making learning fit the learner’s world.

That means thinking about things like:

  • Local sayings, examples, and references
  • Colours, imagery, and people that feel familiar
  • Regional rules or compliance differences
  • Accessibility and reading direction (like right-to-left languages)

When learning looks, sounds, and feels local, it’s far more likely to land with impact.

Why localisation is now essential

In some industries, delivering training in a local language isn’t just nice to have – it’s a legal requirement. But even beyond compliance, localisation shows care. It’s about inclusion and accessibility – making sure every learner, everywhere, gets the same quality of experience.

An English-only course might once have been acceptable, but in a global workforce, it now feels outdated. Localisation tells people: we see you, and this is for you.

The technology has finally caught up

For years, translating e-learning was slow and complicated. You had to rebuild or manually edit each version. A nightmare for global teams!

Now, AI-powered tools are changing that. Our current favourite on the market is Articulate Localization (part of the Articulate 360 suite) and modern workflows like XLIFF export/import, you can:

  • Translate courses instantly into 80+ languages
  • Keep a glossary so brand terms stay consistent
  • Let reviewers check and approve translations right in the platform
  • Manage all language versions as one single project
  • Publish all languages together in a single package

It’s faster, smarter, and crucially affordable. If you already use Articulate 360, you can even update your translated courses at no extra cost within the same subscription.

Costain Articulate Rise Elearning

Built for modern learning teams

Articulate Rise 360 has always been known for its simplicity and speed. Now, with built-in localisation, it’s even better suited to global learning projects.

Courses automatically adjust layouts for different text lengths and support right-to-left languages like Arabic and Hebrew. That means less time fixing formatting and more time focusing on great learning design.

Sure, AI translation isn’t perfect. Complex or technical topics still need that human eye – but for most learning content, it’s an excellent starting point.

How other tools compare

From our research, Gomo stands out as another strong player in this space, supporting over 160 languages. It’s great for very large-scale global rollouts.

That said, its design options are a bit more limited compared to Articulate Rise, especially now that Rise can be enhanced with custom design tools like the Maestro “Mighty” plugin, which gives teams more freedom to match their course design to their brand style.

So, if you need wide language coverage, Gomo is powerful. If you want a balance of translation efficiency and beautiful, brand-aligned design, Rise is hard to beat.

The impact of getting it right

When localisation is done well, everyone benefits:

  • Learners engage more and complete more courses
  • You save time and money by avoiding rework and support calls
  • Global teams roll out training faster and more consistently
  • Compliance standards are easier to meet
  • Your brand feels strong and connected across every region
Costain Articulate Rise Elearning

The bottom line

In today’s connected world, localisation isn’t a luxury – it’s a necessity. It transforms digital learning from a one-size-fits-all broadcast into a personal, meaningful experience.

At its heart, localisation is about people. It’s about making every learner feel seen, valued, and included, no matter where they are in the world.

When training speaks a learner’s language and reflects their culture, it shows respect and builds connection. That’s when digital learning stops being just information delivery and starts becoming real communication.

The future of learning is global, and global learning only works when it feels local.

As experts in Articulate 360 (Rise and Storyline) elearning design and development, Eggu are the perfect partner to support you in creating affordable, branded learning experiences, delivered in multiple languages.

Get in touch with Eggu about your next localised Rise project.

Using Mighty to take your Rise courses to the next level

If you’re already building your elearning in Articulate Rise 360, you probably love how quick and simple it is to use.

But maybe you’ve also wished you could do just a bit more – a little extra polish, a little more personality, a little closer to your brand. That’s exactly where Mighty comes in.

So, what is Mighty?

Mighty is a Chrome browser extension created by Maestro Learning that plugs straight into your normal Rise 360 workflow. It’s not made by Articulate (the company behind Rise), but it works right alongside it, adding extra design options, new content blocks, and more creative control.

Think of it as a set of design “power-ups” that unlock features Rise doesn’t include out of the box. You still build your course in Rise, but now you can adjust things like typography, colours, transitions, and layout with far more flexibility.

And the best part? You don’t (always) need to know any code.

What does Mighty add?

Mighty gives Rise a creative boost – more flexibility, more polish, same simplicity.

Here’s what it brings to the table:

  • Extended typography controls: Fine-tune font size, spacing, and line height so your text looks perfectly balanced.
  • Custom colour palettes: Save and reuse your brand colours across every element of your course.
  • New visual and interactive blocks: Add reflection prompts, custom buttons, multiple choice variations, transitions, and other engaging layouts.
  • Enhanced transitions and animations: Create smoother, more dynamic movement between sections.
  • Quick styling tools: Adjust spacing, alignment, and backgrounds directly in Rise.
  • Quick sort: Faster, more effective means of relocating sections within your course.

No extra software is needed. It all runs inside your normal browser.

In short, Mighty turns Rise from a rapid authoring tool into a brandable design environment, giving you the creative freedom to make your learning look uniquely yours.

Costain Articulate Rise elearning

Why does it matter for brand?

Your brand doesn’t stop at your website or brochures, it should shine through in every learner experience. When people open your training, they should instantly recognise your look and feel.

Mighty helps you achieve that consistency. With its extra control over fonts, colours, and layouts, you can design learning that feels professional, polished, and unmistakably connected to your organisation.

For learners, that familiarity builds trust. For your brand, it adds credibility. And for your team, it proves that quick-build learning doesn’t have to look “off the shelf.”

How it works in practice

  • Install the extension in Chrome (or Edge).
  • Open Rise 360 – You’ll see new “Mighty” blocks and tools right alongside the standard Rise ones.
  • Build your course as normal, using the extra controls to tweak typography, colours, and transitions.
  • Publish your course – Learners don’t need the extension; all the custom styling is baked into the final output.

You still get all the speed of Rise’s rapid development, but with a much higher design standard.

Why do designers love it?

Mighty gives you the kind of creative flexibility that used to require a developer. You can:

  • Match your exact corporate fonts and colours.
  • Add elegant transitions between sections.
  • Use reflective or interactive blocks to increase engagement.
  • Bring a sense of motion and flow that standard Rise sometimes lacks.

It’s simple enough to use, yet powerful enough to make a noticeable visual difference.

Things to keep in mind

Like most good tools, Mighty isn’t free. It’s a paid extension (around $47/month or $337/year per user, with discounts for annual plans).

If your subscription ends, your published courses will still run fine, but you won’t be able to edit Mighty-specific elements until you renew.

And while it simplifies design tweaks, it still relies on good design judgement. Colour balance, accessibility, and clarity still matter just as much as new features.

Articulate Rise Mighty

Always evolving

One thing users appreciate about Mighty is how actively it’s being developed. New features roll out regularly, often every few weeks or months rather than once a year.

The current version (6.6.3) was released in November 2025, and Maestro even runs an Early Access programme so users can test and give feedback on upcoming tools before they’re public.

Sign up for early access

What to keep an eye on

While the team hasn’t published a full public roadmap, here’s what’s likely on the horizon:

  • Advanced scripting and “Power-ups” for more custom behaviours.
  • New block types for branching, scenarios, and more animation options.
  • Improved collaboration tools for teams sharing templates or reviewing builds.
  • Better localisation and accessibility options (such as right-to-left layouts).
  • Enhanced analytics and tracking for deeper learner insights.

The takeaway

Mighty gives learning teams a practical way to make Rise courses look modern, branded, and engaging, all without slowing down the build process.

For anyone who loves Rise but has ever thought, “I wish I could just tweak this one thing,” Mighty is that missing piece.

It’s a simple, powerful way to elevate your design, turning quick courses into custom, on-brand experiences that truly stand out.

As experts in Articulate 360 (Rise and Storyline) elearning design and development, Eggu are the perfect partner to roll out your custom-created branded learning experiences, or support to enhance the work of your in-house digital learning teams.

Get in touch with Eggu about your next Rise project.

Elevating digital learning design: The new Rise 360 updates

In digital learning, one of the biggest challenges has always been finding the sweet spot between speed, creativity, and brand identity.

We all want courses that look great, feel consistent with our organisation’s style, and are quick to build and update. But in the past, those goals didn’t always go hand in hand.

Tools like Articulate Rise 360 made course creation fast and accessible, but often at the cost of design individuality.

You could build great learning quickly, but it sometimes looked like, well… everyone else’s.

Thankfully, that’s now changing – and fast.

Over the past year, Rise has introduced a wave of new design features that give learning teams far more creative freedom. You can now build digital learning that doesn’t just work beautifully on any device, but also looks and feels like your brand.

RELX Articulate Rise Elearning

More freedom to make it your own

One of the biggest and most exciting changes is custom themes. Rise now offers stylish layouts like Apex and Horizon, which you can tweak to match your organisation’s colours, fonts, and navigation style.

It means your courses can finally look like your brand — not just generic templates. With just a few clicks, you can align buttons, headers, and menus with your visual identity, so learners instantly recognise who the course is from.

And best of all? You don’t need to touch a single line of code.

A smoother, more polished look

Small design details make a big difference. Rise’s improved font and text controls make it easier to apply your chosen typefaces consistently across the whole course – keeping everything neat, readable, and on-brand.

It’s a subtle upgrade that helps courses look more professional and cohesive – the kind of polish that learners might not consciously notice, but absolutely feel.

More ways to bring content to life

Rise also gives you more creative control over how content appears on screen. You can now use:

  • Background images and colours to break up sections
  • Different header styles to create emphasis
  • Gentle animations to add flow and visual interest

All of this adds personality to your learning without slowing down production. You can create courses that are clean, modern, and visually engaging — without needing a graphic designer or developer to get involved.

Designed for global teams

If you’re rolling out learning to people across different regions, you’ll love Rise’s improved translation and localisation features.

You can export your text for translation and easily import it back in – no rebuilding required. Rise even supports right-to-left languages like Arabic and Hebrew and automatically adjusts layouts to suit different text lengths.

That means your course design stays consistent, no matter what language it’s in.

Easier editing for busy teams

Behind the scenes, Rise has also improved its text editing tools, making formatting faster and more reliable. It’s the kind of behind-the-curtain upgrade that makes everyday authoring smoother, especially when you’re juggling multiple modules or working with several contributors.

Why do these updates matter?

Learners might not always think about why a course looks professional or polished, but they definitely notice when it doesn’t.

A well-designed, brand-aligned learning experience builds trust and keeps people engaged. It tells your audience, this matters – and so do you.

These updates mean that learning teams can now:

  • Build faster without sacrificing creativity
  • Keep every course visually consistent with the wider brand
  • Deliver a more polished, engaging learner experience
  • Spend less time fixing formatting and more time creating great content

A new era for learning design

What’s exciting about all of this is that the gap between “template-based” and “custom-built” learning is closing.

With the new Rise 360, teams no longer have to choose between beautiful design and quick turnaround. You can have both – scalable learning that looks as good as it performs.

In short, Rise now makes it possible to build learning that’s fast, flexible, and unmistakably yours.

And with new tools like Mighty – a Chrome browser extension created by Maestro Learning that plugs straight into your normal Rise 360 workflow – you can add even more design options, new content blocks, and take more creative control.

RELX Articulate Rise Elearning

Looking ahead

As digital learning continues to evolve, design quality is becoming just as important as content quality. Learners expect engaging, visually appealing experiences. And now, tools like Rise make that easier than ever to deliver, in multiple languages too.

It’s a big win for L&D teams, designers, and learners alike. Courses that are faster to build, easier to manage, and a whole lot more enjoyable to experience.

As experts in Articulate 360 (Rise and Storyline) elearning design and development, Eggu are the perfect partner to roll out your custom-created branded learning experiences, or support to enhance the work of your in-house digital learning teams.

Get in touch with Eggu about your next Rise project.

Frightfully good learning: Avoiding the scariest mistakes in elearning design

As Halloween creeps closer, it’s the perfect time to face the monsters lurking in your digital learning library.

Great learning should raise spirits, not the dead.

If your digital learning feels more frightful than delightful, here are three classic horror villains you might recognise…


Eggu Halloween Zombie

1. The Zombie

Lifeless, repetitive content that won’t die

This course staggers on year after year — recycled slides, endless clicking, no spark. Learners go through the motions, but nothing sticks.

The symptoms

  • Resurrected PowerPoint style content
  • Walls of text that drain the life from learners
  • Learning objectives that haven’t changed since last Halloween

How to fight it

Resuscitate your content by injecting the cure – focus on real-world scenarios, add storytelling, quick interactive challenges, catchy visuals, or actual voices from your audience. Fresh context makes familiar topics come alive again.


2. The Vampire

Drains all enthusiasm from learners

This course might look slick – shiny graphics, smooth voiceover – but behind the polish, it’s sucking the energy out of everyone who goes near it.

Eggu Halloween Vampire

The symptoms

  • Learners click “next” faster than you can say “bloodsucker”
  • No emotional spark – just endless instruction
  • It talks at learners, never with them

How to fight it

Add warmth and humanity by designing with empathy. Use a conversational tone and relatable scenarios. Cut the jargon and make space for reflection or humour – even compliance training deserves a heartbeat!


Eggu Halloween Ghost

3. The Ghost

Vanishes after launch

You launched the course. Everyone completed it…then nothing. No buzz, no feedback – just a deathly silence. 

The symptoms

  • No follow-up or discussion after completion
  • No visible behaviour change
  • Lost in LMS reports and annual review, never to be seen again

How to fight it

Learning shouldn’t end at the final quiz. Plan for post-launch existence – follow-up nudges, reflection prompts and managers’ conversations will keep it alive.

Escaping these horrors doesn’t take magic – just mindful design

Make sure to start with purpose, ask yourself “What problem are we solving?”. Designing for actual challenges and not just sticking to a generic course outline will keep the learning ‘people focussed’. To keep it interesting and appealing; review regularly, refresh and rebuild the content and design to give the course energy and relevance. Breathe life into it before it gets frighteningly dull!

Truly good learning doesn’t scare learners away, it draws them in, keeps them curious, and leaves a lingering impression. 

Check out our top ‘tricks’ to keep your digital learning fright-free this halloween:

  • Keep it alive: Refresh stale content and design before it becomes a mindless shuffle
  • Resurrect engagement: Design for humans, not content checkboxes – connect with your learners
  • Cast your spells wisely: Use empathy and storytelling to enchant your learners
  • Don’t be invisible: Follow up after launch so learning doesn’t vanish without a trace
  • Stay vigilant to scares: Revive dated courses to energise learners

Happy Halloween from EgguGet in touch to slay your elearning demons!

Size isn’t everything: Big ideas for small agencies

In a landscape dominated by big business shouting about scale, small agencies are quietly proving that focus, creativity, and care still win the day.

The very real challenges faced by small businesses:

  • Rising competition from large players
  • Procurement barriers, favouring big brand over skill
  • Client budgets still stretched post-pandemic

So how can us small agencies compete, and win?

We say, play to our advantages:

Agility

While the big boys are still scheduling a meeting, small teams are already moving the project forward.

Our superpower over the big guys:

  • Decisiveness: No endless sign-offs; we can pivot fast and keep momentum rolling
  • Innovation: New workflows, creative approaches, or design tools can be trialled without the red tape
  • Responsiveness: Adapting to feedback in days, not weeks – clients feel cared for and heard
Eggu agency work life

Relationships

Our clients don’t just know the account manager; they know the designer, the developer, and Edgar the office dog. Relationships are built with the people who actually do the work. 

Our superpower over the big guys:

  • Personal connection: Building relationships that go beyond the project brief
  • Continuity: Clients work with the same trusted team from start to finish
  • Honesty: No automated touchpoints, real relationships forge a tailored process
Eggu agency work life

Authenticity

Your story is your strength. Share why your agency exists, what you believe in, and who you help.

Our superpower over the big guys:

  • Sincerity: Founder-led storytelling and real-life case studies builds genuine credibility
  • Integrity: Sharing lived experience shows expertise, not just shouting loud and claiming it
  • Values: Stay true to what you believe in to attract connection, not just clicks
Eggu office dog Eggy

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.”

Mark Twain

So, how do we stand tall among the giants?

  1. Build a trusted network of specialists, and partner with other small agencies or trusted freelancers to scale when needed. You stay small but act big when opportunity knocks.
  2. A small agency’s most powerful growth lever is repeat business and referrals. Invest in long-term relationships, regular check-ins, and stay proactive.
  3. Energy is contagious – share your passion. Showcase your people, your values, and your working style. Clients love working with motivated, creative teams.

Truly good learning doesn’t scare learners away, it draws them in, keeps them curious, and leaves a lingering impression. 

Boutique agencies will thrive by staying connected – to their clients, their craft, and their purpose. In an industry that requires speed, quality, and trust, that connection will consistently outperform scale.

Want to get in touch with Eggu about your next project?

Get in touch to begin your quality digital design partnership.

Hatch: The business community that feels like a hug

Hatch is Eggu and the PA Portal‘s new and exciting Kent business community – But it’s not your average networking group.

It’s a networking happy place designed to boost your headspace. A go-to for connection, clarity, and community as we navigate the rollercoaster of running or supporting businesses.

Where it all began

Myself (Kat) and Ann Read met over coffee earlier in the year at a Digital Women conference in Birmingham. After being inspired from a talk around the power of community, we both admitted something: we’d been dreaming of kick-starting our own events in Kent for ages. So, we decided to stop dreaming and start doing. And what better than to tackle this with a solid team effort.

For me, it was deeply personal. The last few years had been rough – post covid, post baby, all whilst riding the waves and unpredictability of running a small business at that time. The emotional stress and overwhelm started showing up physically, and I knew I couldn’t keep pushing through on autopilot. I needed to address and take care of my mental wellbeing before I had the energy and strength to tackle the practical business stuff.

What I needed was a wider support network in my work life – because let’s face it, running a small business can be a lonely affair. Even if you have staff on board and you’re not fully working solo, the pressure on your shoulders is immense. You don’t want to share your worries for fear of demotivating the troops.

But my journey taught me something huge: the magic of reaching out. Of not hiding behind a brave face. Of saying, “actually, I’m struggling right now” and finding strength in the support of others. The relief, the energy, the connection you get when you stop being “resilient in silence” is so powerful.

Networking without the “ick”

But here’s the thing: I hated networking with a passion.

The forced smiles. The name tags. The formality. The pressure to stand up and pitch yourself. Ugh. I wanted something different – something natural. A community built on hugs, not handshakes.

So Hatch was born. And it turns out, if you create events that genuinely give people something they need – connection, fun, breathing space – the networking part takes care of itself. No awkwardness. No “ick.” Just real people talking and supporting each other.

A place where true bonds and support networks are formed. Events that leave you feeling clearer, lighter, and rejuvenated to step back into your business role.

Our first events

And wow, it’s working! We’ve hosted four Hatch events to date, each one totally unique:

Every single time, we’ve had guests say: “Now, that was exactly what I needed.” And that’s when we know we’re onto something.

All hugs, no handshakes

The concept of Hatch speaks to our core values at Eggu of embracing creativity, transformation, collaboration, motivation and nourishment.

Without doubt, we’re all about celebrating the importance of learning here too – and in life this never stops. It’s not just about seeking out new software or business processes, sometimes its more personal than that. Finding ways to grow and evolve – building strength and positivity to tackle new challenges.

Yes we’re a digital agency – and it’s true, we love almost everything about the online world. But in reality we all need a healthier balance. I chance to interact with each other face-to-face, to get outside and take a breather, to share your struggles and celebrate your wins.

So, what’s next for Hatch?

Well, we’re only just getting started. Our goal is to keep growing Hatch into a community that truly reflects the needs of local business owners and supporters. We’ll be mixing things up with new formats, new speakers, and fresh ideas.

And here’s where you come in:

If you’d like to get involved in hosting a Hatch event, whether you’ve got a brilliant venue, a wellbeing activity, or a skill to share, we’d love to hear from you. It’s a chance to showcase what you do, while giving back to a community that’s all about lifting each other up.

Join our community

Hatch isn’t about networking. It’s about belonging. And we’d love for you to be part of it with us.

To stay in the loop about forthcoming events:

Vacancy: Digital Learning Designer

We’re on the hunt for a Digital Learning Designer to join our eggscellent creative team at Eggu.

If you love creating engaging, interactive online experiences, have a flair for design, and get a buzz from making learning fun, engaging, and effective – this could be the perfect role for you.

Why Eggu?

We’re a boutique digital design agency with a friendly, supportive vibe and a big passion for bringing learning to life. Every project is different – one day you could be working with a global brand, the next with an exciting non-profit. If you’re ambitious, collaborative and bursting with ideas, you’ll fit right in.

What you’ll be doing

  • Designing and developing engaging digital learning experiences in Adapt, Articulate Rise, and Storyline
  • Making sure everything looks and works brilliantly – testing, tweaking, and ensuring accessibility
  • Supporting the team to create eye-catching graphics, animations, and visuals in line with brand guidelines
  • Collaborating with client subject matter experts to transform their knowledge into standout learning content
Eggu HQ

What we’re looking for

  • A confident understanding of online learning and instructional design
  • Proven experience in mobile-responsive design using Adapt, Rise, and Storyline
  • A design portfolio that shows off your creativity and elearning expertise
  • A great eye for detail and design consistency
  • Strong communication skills – you’re as comfortable with clients as you are with your teammates
  • Super organised, able to juggle projects, and thrive under pressure
  • A true team player who loves collaboration

Bonus points if you have

  • A degree or diploma in design or a related field
  • Graphic design, video, or animation skills using Adobe Creative Suite, After Effects, Premiere Pro, or Camtasia
  • A working knowledge of CSS and HTML (to make your designs sparkle even more)
Eggu HQ

The practical bits

  • Based at Eggu HQ, Marden, Kent (remote isn’t available this time, but hybrid may be an option after probation)
  • Salary dependent on experience
  • Sorry, no agencies or freelancers

Think you’ve got what it takes to crack this role?

Send your CV and portfolio to: kat@eggu.co.uk